What Inspired Deluxe and its Philosophy

Deluxe has been a part of the boutique shopping landscape in Lorne for 20 years. The motivation to share beautiful fashion, dress people so they feel amazing and work with inspiring, talented people was spawned from early life in Perth.

My Mum and I would walk through fabric stores, examine the cloth, leaf through Vogue pattern books and swarm to the Aherns shoe sales where European labels had been chosen with vision. Mum is a detailed seamstress and I was so lucky to have a wardrobe that included many home made garments, especially dresses, it was the late 80's in Perth and we dressed up a lot for parties!

On choosing a career I wanted to promote health and wellbeing and operate a small business.  This lead me to study Pharmacy which I completed and have practiced for 30 years.  So Pharmacy and Fashion have worked in tandem.  What started out with sunglasses and a few pairs of jeans now includes emerging Australian and International labels the likes of which are seen in the most selective stores worldwide.

With extraordinary times like these, people are examining their values and what rates highly with their intentional spending .

Maintaining good health through good food, exercise, sleep and relationships is paramount. Purchasing quality items that you can wear now, feel good in and also wear well into the future is what we offer at Deluxe. 

Take Care 

Renea x






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